DIY Marketing
Are you busy working "to" the company, including sales, public relations, event management, marketing and promotions in your juggling act? Well, you just added the title of Director Marcom your job description. Learn more about how it can help you succeed.
In our work, we have so many roles to play, and our job description is varied to say the least. But at the end of the day, your role is to establish a successful business. Success is measured in a number of ways, but usually on behalf of sales results. One way to help increase sales is to create awareness of your company and services.
The messages of your product or service is delivered and received in different ways. Hundreds of ways, actually. Communication is everywhere. We have a large amount of information from the moment we wake up, it's time to fall asleep at night, and it starts faster, busier and crazier. Or is it just me? We not only have our traditional media including TV, print and radio to send messages there, brochures, billboards, bus backs and, of course, all new media like the Internet, blogs, cable TV and rest. I know how they break down all this noise? How can we stay out so that eventually people buy a product or service?
Apparently, the larger companies these days are a combination or mixture of all functions associated with building and maintaining relationships. These functions may include public relations, media management, marketing and publicity, and under the auspices of Marcom, a mixture of marketing and communication. As a business owner you need to make sure you have a series of activities that includes only the successful integration and implementation of these strategies are not only profitable for your business, but increased exposure, brand recognition and reputation.Here the short list to see if they are incorporating these tactics into your paper.
Marketing - sales and visits a customer calls, developing new clients, manage databases, building referral networks, affiliate programs or opportunities for alliances. An integral part of your business should be treated daily with an area that most companies do not always work. But by incorporating some other Marcom strategies that you can support and maximize your marketing efforts.
Communication - internally and externally via e-news, articles, publications, annual reports, brochures, direct mail, postcards and other collateral communication. We need to communicate, in accordance with our existing customers to keep us "before the mind." But by encouraging our communications reach, perhaps by submitting articles to professional journals or consumer, you gain more recognition for your business Advertisement -. Classifieds in your local newspaper advertising boards, yellow pages, radio, Internet and Google ads. Advertising is expensive, especially as a standalone tool to create consciousness. But a small amount of advertising, your communication efforts will generate a maximum return on investment.
Event Management - fairs, open house, networking, seminars, speeches, drinks desktop client or a business lunch.
Media Strategy - sending press releases, copywriting, interviews and photo opportunities, building relationships and launching media.
New Media Management - website content, website promotion, e-books, e-zines, blogs, online networks, search engine optimization. Like the rest of this list is a communication strategy in all of their own have an online presence is almost mandatory these days, but your site must be more than an online brochure PR. You have to keep telling people about it and integrate a wide range of tactics to promote websites such as: Put your web address on all your communication materials - newspapers, brochures, newsletters, business cards, postcards, paper letterhead, electronic signature and invoices. Send a newsletter by regular mail to your database that provides advice and information and a link to the page. Present interactive features on your site that keep coming back, maybe a contest or online survey, and much valuable information free. Enter your domain name in promotional products like pens, coffee mugs, or keychain.
Promotion - contest or gifts are a great way to create new business owners to wear many hats awareness.As - the entrepreneur, auditor, lawyer and real estate agent. Often, the only area that has been overlooked is the communication and promotion of the company. But as PT Barnum infamous promoter said: "Without promotion something terrible happens ... nothing"
Maybe even the car the company has in your mailbox or e-mail service on hold.
Pictures/SnapShot :
In our work, we have so many roles to play, and our job description is varied to say the least. But at the end of the day, your role is to establish a successful business. Success is measured in a number of ways, but usually on behalf of sales results. One way to help increase sales is to create awareness of your company and services.
The messages of your product or service is delivered and received in different ways. Hundreds of ways, actually. Communication is everywhere. We have a large amount of information from the moment we wake up, it's time to fall asleep at night, and it starts faster, busier and crazier. Or is it just me? We not only have our traditional media including TV, print and radio to send messages there, brochures, billboards, bus backs and, of course, all new media like the Internet, blogs, cable TV and rest. I know how they break down all this noise? How can we stay out so that eventually people buy a product or service?
Apparently, the larger companies these days are a combination or mixture of all functions associated with building and maintaining relationships. These functions may include public relations, media management, marketing and publicity, and under the auspices of Marcom, a mixture of marketing and communication. As a business owner you need to make sure you have a series of activities that includes only the successful integration and implementation of these strategies are not only profitable for your business, but increased exposure, brand recognition and reputation.Here the short list to see if they are incorporating these tactics into your paper.
Marketing - sales and visits a customer calls, developing new clients, manage databases, building referral networks, affiliate programs or opportunities for alliances. An integral part of your business should be treated daily with an area that most companies do not always work. But by incorporating some other Marcom strategies that you can support and maximize your marketing efforts.
Communication - internally and externally via e-news, articles, publications, annual reports, brochures, direct mail, postcards and other collateral communication. We need to communicate, in accordance with our existing customers to keep us "before the mind." But by encouraging our communications reach, perhaps by submitting articles to professional journals or consumer, you gain more recognition for your business Advertisement -. Classifieds in your local newspaper advertising boards, yellow pages, radio, Internet and Google ads. Advertising is expensive, especially as a standalone tool to create consciousness. But a small amount of advertising, your communication efforts will generate a maximum return on investment.
Event Management - fairs, open house, networking, seminars, speeches, drinks desktop client or a business lunch.
Media Strategy - sending press releases, copywriting, interviews and photo opportunities, building relationships and launching media.
New Media Management - website content, website promotion, e-books, e-zines, blogs, online networks, search engine optimization. Like the rest of this list is a communication strategy in all of their own have an online presence is almost mandatory these days, but your site must be more than an online brochure PR. You have to keep telling people about it and integrate a wide range of tactics to promote websites such as: Put your web address on all your communication materials - newspapers, brochures, newsletters, business cards, postcards, paper letterhead, electronic signature and invoices. Send a newsletter by regular mail to your database that provides advice and information and a link to the page. Present interactive features on your site that keep coming back, maybe a contest or online survey, and much valuable information free. Enter your domain name in promotional products like pens, coffee mugs, or keychain.
Promotion - contest or gifts are a great way to create new business owners to wear many hats awareness.As - the entrepreneur, auditor, lawyer and real estate agent. Often, the only area that has been overlooked is the communication and promotion of the company. But as PT Barnum infamous promoter said: "Without promotion something terrible happens ... nothing"
Maybe even the car the company has in your mailbox or e-mail service on hold.
Pictures/SnapShot :
Subscribe to:
Post Comments (Atom)
Popular Posts
Subscribe To
Posts
Comments
0 comments:
Post a Comment