Times Square Vs. Chocolate E-mail Marketing
Times Square is a ... Ego wall. More ... no coffee at an AA meeting, Times Square is ... zero ... ... ... spray and ARP
Times Square is a believer in ego wall. With over billboards that you will find coffee at an AA meeting, Times Square, Ground Zero of the Internet to the spray and pray marketing. Definition of the spray and pray (1) in a near panic, spray VC funding costs for advertising the big picture (2) prayer in several languages, to the right people come to your site, (3) tell VCS your dog ate his money. Because our VCs would never believe that the history of dogs, we decided to spend our marketing budget on other, less glamorous action. I want to tell the story of a particular campaign because it gave 36% of clicks, add tons of people in our database license, and exposed a qualified group of people to our brand.1000 pounds of chocolate
It all started with the minimum of a campaign e-mail: Target an opt-in email list, an intriguing issue, personalized message, and 1,000 pounds of chocolate. Well, let me explain chocolate. We knew we had to get an attractive offer to generate response and enhance our brand image, so co-marketed with a well-known for giving chocolate boxes wrapped truffles.We criticized mass e-mail with the subject line "mmm ... chocolate" When the user opens the mail, they were told they could give chocolates to someone special just by registering on our site. In Pavlovian reaction, respondents have flooded the site and more than 20% of those who have visited becomes opt-in list. Although in just a minute, the registration process involved answering several demographic questions, giving us the name of your gift recipient and email, and filling every five e-mails from people you think you are interested in giving chocolate to a friend.
The result was a love feast. The donor's gift was a spontaneous Santa. The recipients were happy because they got a friend of surprises. Finally, our company has more miles on the '76 campaign with a Datsun in Tijuana. First, the vast majority of registrants have opted for our email list, which ended with a large database of potential customers you can send marketing messages relevant and appropriate. (Ten percent of the number of people who first sent an email has come to our opt-in list.) Second, we gained a detailed view of our potential customers, as thousands of people have told us everything as income in the form of clothing. Finally, the nature of the gift and the spirit of the campaign reflects our brand.All said, cost less than $ 3 to purchase an opt-in user that have many data points. By comparison, can cost more than $ 7 to run the same campaign by a major network affiliates (the "Form" Treaty).
The declarant hit "send" the five people, they recommended was the same e-mail with a personal invitation to come to our site and give a gift of chocolate. The gift recipient received an e-mail to them that they were endowed by their friend - to give personal message included in the e-mail - and claim the gift on our site. Over 80% of beneficiaries visited the site and called their gift. We took care of these individuals also completed some demographic information. In one week, one person received a wrapped box of truffles and a gift card by telling them that we were.Love celebration
With the community may become increasingly critical of the viability of business models in B2C marketing campaign e-mail humble with a sense of touch rather than a billboard in Times Square.
Pictures/SnapShot :
Times Square is a believer in ego wall. With over billboards that you will find coffee at an AA meeting, Times Square, Ground Zero of the Internet to the spray and pray marketing. Definition of the spray and pray (1) in a near panic, spray VC funding costs for advertising the big picture (2) prayer in several languages, to the right people come to your site, (3) tell VCS your dog ate his money. Because our VCs would never believe that the history of dogs, we decided to spend our marketing budget on other, less glamorous action. I want to tell the story of a particular campaign because it gave 36% of clicks, add tons of people in our database license, and exposed a qualified group of people to our brand.1000 pounds of chocolate
It all started with the minimum of a campaign e-mail: Target an opt-in email list, an intriguing issue, personalized message, and 1,000 pounds of chocolate. Well, let me explain chocolate. We knew we had to get an attractive offer to generate response and enhance our brand image, so co-marketed with a well-known for giving chocolate boxes wrapped truffles.We criticized mass e-mail with the subject line "mmm ... chocolate" When the user opens the mail, they were told they could give chocolates to someone special just by registering on our site. In Pavlovian reaction, respondents have flooded the site and more than 20% of those who have visited becomes opt-in list. Although in just a minute, the registration process involved answering several demographic questions, giving us the name of your gift recipient and email, and filling every five e-mails from people you think you are interested in giving chocolate to a friend.
The result was a love feast. The donor's gift was a spontaneous Santa. The recipients were happy because they got a friend of surprises. Finally, our company has more miles on the '76 campaign with a Datsun in Tijuana. First, the vast majority of registrants have opted for our email list, which ended with a large database of potential customers you can send marketing messages relevant and appropriate. (Ten percent of the number of people who first sent an email has come to our opt-in list.) Second, we gained a detailed view of our potential customers, as thousands of people have told us everything as income in the form of clothing. Finally, the nature of the gift and the spirit of the campaign reflects our brand.All said, cost less than $ 3 to purchase an opt-in user that have many data points. By comparison, can cost more than $ 7 to run the same campaign by a major network affiliates (the "Form" Treaty).
The declarant hit "send" the five people, they recommended was the same e-mail with a personal invitation to come to our site and give a gift of chocolate. The gift recipient received an e-mail to them that they were endowed by their friend - to give personal message included in the e-mail - and claim the gift on our site. Over 80% of beneficiaries visited the site and called their gift. We took care of these individuals also completed some demographic information. In one week, one person received a wrapped box of truffles and a gift card by telling them that we were.Love celebration
With the community may become increasingly critical of the viability of business models in B2C marketing campaign e-mail humble with a sense of touch rather than a billboard in Times Square.
Pictures/SnapShot :
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